The Ultimate Content Marketing Playlist

The Ultimate Content Marketing Playlist

What stage of the customer journey are you in? Whatever is it, there is a song to get you through it. Enhance your customer experience with this catchy mix of songs that are sure to spur action, no matter what the next step of your customer journey may be. You can also find the #ContentMarketingPlaylist on Spotify.

Awareness

Are you just starting to realize you have a problem? Come to terms with your unmet needs with these songs about awakening self-awareness.

  • Problem – Ariana Grande

  • Liability – Lorde

  • Issues – Julia Michaels

Interest

As you set off on your search for a solution to your problem, let these inspirational songs help you pinpoint the decision-making criteria you need to compare and contrast viable options. After all, there is a solution out there for everyone.

  • Price Tag – Jessie J ft. B.o.B

  • Million Reasons – Lady Gaga

  • You Belong With Me – Taylor Swift

Consideration

Decision making is tough. How do you choose between several possible solutions? As you dive into the details of your shortlist, remember your end goals and read the fine print.

  • What Do You Mean? – Justin Bieber

  • That’s What I Like – Bruno Mars

  • I’m the One – DJ Khaled ft. Justin Bieber, Quavo, Chance the Rapper, Lil Wayne

Purchase

Time to make your move! As you seal the deal, listen to these songs to acknowledge the leap you’re taking and feel the rush of accomplishment that accompanies checking a task off the to-do list.

  • Green Light – Lorde

  • It’s Secured – DJ Khaled ft. Nas, Travis Scott

Engagement

Now that you’re in this together, it’s important to stay in tune. Let these songs help you harmonize and follow through on those promises…after all, you don’t want cognitive dissonance to set in!

  • Work– Rihanna ft. Drake

  • Can’t Stop the Feeling – Justin Timberlake

Loyalty

We all know the importance of retaining customers as it can be between five to 25 times more expensive to acquire a new customer than to keep an existing one. Slow down the churn and get your ABM team jamming to these songs about loyalty.

  • Loyalty– Kendrick Lamar ft. Rihanna

  • Stay– Zedd, Alessia Cara

  • We Can’t Stop – Miley Cyrus

Referral

When you’ve found the right solution, you want to share it with the world (how else will you become an influencer?). Here are some songs to help you shout it from the mountaintops…or at least click the ‘share’ button.

  • Groupie Love – Lana Del Rey ft. A$AP Rocky

  • Best I Ever Had – Drake

  • Scream and Shout – will.i.am ft. Britney Spears

Get the Ultimate #ContentMarketingPlaylist on Spotify

For easy access to inspiration at any step of the journey or time of day, get the official #contentmarketingplaylist on Spotify here:

What do you listen to when you evaluate products and services? Let us know and help us in our quest to build out the ultimate #contentmarketingplaylist!

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